Protection Comes First

Custom products arrive in different states of fragility. Painted polyresin, plated metal and assembled soft PVC each need protection that matches their surface and structure. Protective inserts, individual bags and soft separators prevent scratching, chipping and marks during transit.

Retail Presentation Options

Beyond protection, packaging supports how the product is displayed. Options include individual poly bags, printed retail cards, gift boxes, display cartons and header cards. The choice depends on whether the product is sold on a shelf, given as a gift or distributed as branded merchandise.

Carton and Pallet Planning

Inner boxes are grouped into master cartons with packing density that balances protection and freight efficiency. Weight, fragility and destination all affect carton planning. Confirming the retail unit and shipping unit early avoids re-packing later.

What to Confirm Before Production

State the retail packaging, gift packaging and shipping carton requirements before production starts. Packing affects cost, inspection and lead time, so it should be reviewed at the quotation stage rather than added as an afterthought.